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Science World’s Girls and STEAM Summit, presented by STEMCELL Technologies bring together 300 participants to explore and ignite their passion of STEAM careers (Science, Technology, Engineering, Art and Design, Math).
This year’s Girls and STEAM Summit focused on inspiring the next generation of STEAM professionals as they navigate unprecedented challenges and opportunities.
Social media’s continued evolution and specifically the last six months have brought notable change to the digital landscape. Get caught up on all things Threads, Meta’s newest platform — learn more about it, who should use it, why, and how.
It’s been a year of continued change in the social media landscape - including Twitter’s rebrand as X. Here’s what you need to know about Elon Musk’s self-described ‘super app’.
It's been a busy summer for our team with many launches, announcements, and exciting events taking place.
In June, the federal government enacted a new law called Bill C-18 (the Online News Act) and its implications could reshape the way media is accessed and retained, broadly impacting businesses and organizations.
Newspapers are getting thinner. Pitches happen over Twitter. Advertorials are disguised as editorials. There's no question that the media landscape is changing. So how do we keep up in an ever competitive landscape?
A quick glance at Twitter - or any major (or minor) news outlet yesterday, or Twitter account, and you’d think something truly calamitous had transpired.
Science World is one of BC’s most iconic nonprofits. The Tea Communications is proud to have been Science World’s go-to marketing and public relations agency since 2017.
Siri? “What is irony?” When a company called “Better” really couldn’t have done worse. In a real life scenario that feels like a discarded Succession plot line, Better.com CEO, Vishal Garg decided to kick off the festive season by summarily dismissing 900 employees via Zoom. In the (obviously) leaked Zoom video, Varg is seen weeping about how hard this is on him and how he’ll do better.
Media interviews are the best way to get your message out, make yourself heard, and reach more people. Interviewing is a skill, and you can get better at it, no matter how comfortable you feel on camera right now.
The latest trend in e-commerce and internet marketing is the two-way rating system whereby the seller and the buyer rate each other. In theory this should hold both sides accountable, and in most cases it does. But is it skewing results?
I recently asked my taxi drive what he thought of Uber. His response? “I love it; it costs me an arm and a leg to rent this taxi. I’ve been driving for 8 hours already and haven’t earned enough yet to cover the overhead of renting this taxi from the owner. The next four hours of my night are crucial to me making a profit.” Just imagine what that looks like for a minute.
In an era of social media saturation, it's not enough to put pretty content out there and wait for the followers to come. Being proactive, showing personality, and joining conversations are what set smart brands apart (and allow them to go viral). How can brands show a little personality while still remaining professional and polished?
If you work in marketing or social media you probably need access to really great photography. Luckily, there are now many sites that offer beautiful and completely free photos covering a wide range of content.
Having an online presence is key to promoting your small business or practice, but keeping content fresh and updated can be intimidating. Fret not, a little goes a long way.
Influencers are everywhere. So much so, they’re now a mainstream marketing avenue. When collaborating with influencers, how you work with them is as important as who you choose to work with.