BC Hotel Association
Fractional Communications
The BC Hotel Association (BCHA) represents the diverse interests of the hotel industry across British Columbia. They are a vital resource and advocate for their members, working to foster a thriving hospitality sector in the province.
BCHA Fast Track Your Future
Effective communication plays an essential role in the hospitality industry. From promoting properties and engaging audiences to responding to media inquiries and managing a crisis, hospitality professionals need the skills and confidence to communicate effectively while protecting their brand reputation.
Through its Fast Track Your Future program, the BC Hotel Association partnered with The Tea Communications to deliver practical communications training tailored to the needs of hospitality professionals.
The Approach
Led by Larissa Dundon of The Tea Communications, the six-session Communications & Media Relations for Hospitality series was designed to help participants strengthen their communication strategies, build positive media relationships and confidently represent their organisations.
The series covered six key areas:
Strategic Communications Planning: Strengthening communication strategies and planning.
Media Relations Fundamentals: Building positive media relationships and preparing for media inquiries.
Storytelling for Hospitality Brands: Communicating what makes a hospitality brand distinctive and engaging audiences.
Crisis Communications: Preparing to respond to challenging situations while protecting brand reputation.
Social Media & Reputation Management: Supporting audience engagement and managing brand reputation online.
Building Your Communications Toolkit: Developing practical tools to support day-to-day communications.
Delivered through six live, one-hour online sessions, the series incorporated practical hotel examples, actionable tools and opportunities for participants to ask questions directly to the facilitator. Session recordings were also made available to registered participants.
The Impact
The training provided hospitality professionals with practical knowledge and tools to apply to their communications work, from planning and storytelling to media engagement and reputation management.
By translating communications concepts into relevant hospitality examples, The Tea Communications helped make strategic communications more accessible and actionable for professionals across hotel management, marketing, sales, ownership and operations.
The series supported BCHA’s commitment to professional development by helping participants build confidence in how they communicate, engage audiences and represent their organisations.
Client Testimonial
“Working with The Tea Communications was an absolute pleasure. They delivered an exceptional six-part communications and marketing training series for our Fast Track Your Future program, creating six hours of engaging, relevant, and highly practical content tailored specifically to the hospitality industry. Their ability to translate communications strategy into clear, actionable takeaways for hotel professionals was incredibly valuable, and participants walked away with tools and insights they could immediately apply in their roles.
They brought a thoughtful, polished, and industry-aware approach to every session, and her preparation, professionalism, and expertise were evident throughout. We would highly recommend The Tea Communications to any organization looking for a skilled facilitator, strategic communications expert, and strong content partner.”
- Karissa Bourgeault, Project Manager, BC Hotel Association