BC Hotel Association
Fractional Communications
The BC Hotel Association (BCHA) faced a critical communications gap in 2019, requiring immediate support to maintain momentum on key projects. They needed a partner to seamlessly integrate with their team and manage a brand refresh, website relaunch, and support the ongoing development of InnFocus magazine, all while ensuring consistent member engagement. Our agency provided fractional communications support from July 2019 to March 2020, acting as an extension of their team to address this challenge. We delivered comprehensive communication solutions, including:
Rebrand & Website Relaunch: Managed the execution of their brand refresh and new website launch, ensuring a modern and cohesive online presence.
Member Communications: Developed and distributed engaging newsletters and welcome packages to strengthen member relations.
Media Training: Conducted training sessions to enhance the BCHA’s spokesperson’s media engagement skills.
Strategic Plan & Industry Support: Assisted with the communication of their strategic plan and supported key industry and partner relationships.
Our fractional support enabled the BCHA to navigate a critical transition without disruption. We ensured the successful launch of their rebrand and website, delivered engaging content and project management of its industry publication, and maintained consistent member engagement. By seamlessly integrating with their team, we provided the flexibility and expertise they needed to maintain strong communication and strengthen their position as a leading voice in the BC hospitality industry.
Client Testimonial
“Working with Larissa Dundon and The Tea Communications was an absolute pleasure. Larissa delivered an exceptional six-part communications and marketing training series for our Fast Track Your Future program, creating six hours of engaging, relevant, and highly practical content tailored specifically to the hospitality industry. Her ability to translate communications strategy into clear, actionable takeaways for hotel professionals was incredibly valuable, and participants walked away with tools and insights they could immediately apply in their roles. Larissa brought a thoughtful, polished, and industry-aware approach to every session, and her preparation, professionalism, and expertise were evident throughout. We would highly recommend Larissa and The Tea Communications to any organization looking for a skilled facilitator, strategic communications expert, and strong content partner.”
- BC Hotel Association