BC Parks Foundation
Public Relations
BC Parks Foundation is the official charitable partner for parks and Indigenous-protected areas across British Columbia.
In summer 2025, The Tea launched the Wild Side Collection—a bold, purpose-driven merchandise line inspired by the viral #ParkTok trend. BC Parks Foundation was one of the first conservation organizations in Canada to join the trend, pairing park footage with risqué soundtracks to playfully protest funding cuts and spark a national conversation about nature.
Building on that viral momentum, the Foundation introduced limited-edition apparel with provocative slogans like “Nature is my kink” and “Keep Parks Sexy.” Designed in-house, printed in Canada, and made with premium materials, all proceeds support the Foundation’s mission to protect and enhance BC’s parks and Indigenous-protected areas. The Tea led influencer outreach, connecting with creators who embody the Collection's fun, adventurous spirit.
The campaign received widespread attention for its fresh, fearless approach to conservation storytelling, proving that protecting what we love can be passionate, purposeful, and fun.
Sample Media
Anywhere Vancouver | Keep parks sexy: How BC Parks Foundation is helping preserve our parks with cheeky apparel
Strategy | BC Parks Foundation taps TikTok thirst for fundraising push
Get Out There | How BC Parks Foundation Made Nature Sexy Again—And Why TikTok Can’t Get Enough
VITA | Naughty By Nature: BC Parks Foundation’s Wild Side Collection Rewrites Outdoor Chic