BC Women’s Health Foundation (BCWHF)

The Tea Communications was engaged by BC Women’s Health Foundation (BCWHF) to amplify and raise awareness of Women’s Health Research Month in March and the launch of postpartumcare.ca.

Our strategic PR approach included a multi-faceted earned media strategy, which drove province-wide awareness.

We secured significant media coverage across British Columbia, including impactful broadcast segments on CTV Morning Live, Global News and Fairchild TV. Additionally, we secured and coordinated interviews and comment inclusion with key media outlets, including CBC, The Canadian Press, and CHEK News.

Our strategic public relations efforts resulted in widespread dissemination of critical information regarding postpartum depression and anxiety, ensuring vital resources reached women and families across the province.

These efforts resulted in a reach of over 22.6 million across the province and 29 total media hits.