Science World

The Tea has been Science World’s agency of record since September 2017. We were brought on to raise the profile amongst the media of their exhibitions and events, drive attendance to the iconic institution, raise awareness of the CEO through thought leadership profiling, enhance media and influencer relationships and increase awareness of the iconic, non-profit institution’s mission, vision and values.

In addition to raising the profile of Science World, The Tea(m) have led crisis communications strategies, drafted key messages used across the organization, led media strategies, hosted media training with various teams, while working cross-collaboratively with marketing, the executive committee and the fundraising team. In our time working together, we’ve managed to secure hundreds of millions of impressions on an annual basis.

The Impact

In 2019, Science World saw its highest attendance to the organization.

Feature exhibition, LEGO, syndicates across Canada.

Science of Cocktails raises over $1M to the Field Trip Bursary Program through tickets sales and fundraising, with tickets selling out months in advance.

Fundraising campaign, the World Needs More Nerds goes viral and wins awards.

Notable campaigns include 30th Anniversary, The World Needs More Nerds, Science of Cocktails (Annual), The Science Behind PIXAR, Girls & STEAM and many more.

Client Testimonial

The Tea has been managing Science World’s PR and media relations since 2017 and in that time has exponentially increased awareness of Science World and its mission through positive media coverage. Larissa and the team have become an integral part of Science World’s team and a true partner to the organization in every sense of the word. Their commitment to excellence, creativity and out-of-the-box approach consistently delivers positive media attention and PR opportunities for Science World across a broad range of media, as well as influencers. 

Larissa is an exceptional communicator, she is diligent, organized and demonstrates a strong attention to detail. Her passion and pride in our organization goes above and beyond, and she does everything in her power to help us achieve our purpose. I can’t thank Larissa and her team enough for all they have done and continue to do for us. She is an amazing ambassador for our brand! I highly recommend Larissa and her team to achieve success for any project or organization.

- Teresa Virani, Vice President, Marketing & Visitor Experience